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Setting the standard high

Almadina Misurata Paints business principles are based on our values. Wherever we operate, we aim for the highest standards of performance and behavior in everything we do.


We’re committed to creating long-term value for our customers, shareholders, employees and society. We need to make sustainable profits if our business is to thrive.

Our focus is the success of our customers. We need to provide them with high-quality products and services at a good price. These products should meet high health, safety and environmental standards.

Shareholders should expect and receive competitive returns on their investments.

Our employees deserve to work in an attractive place, in safe and healthy conditions. We aim to hire the best people for the job and to encourage them to develop personally and professionally.

We’re committed to social responsibility and sustainable development. So we observe the laws of the countries where we operate, support fundamental human rights and have demanding health, safety and environmental standards.

Free creativity

We support free creativity and fair competition. We aim to meet our customers’ needs faster, better and more distinctively than our competitors. So we compete hard but fairly, within the framework of competition laws.

Business integrity

We insist on integrity and fairness in business dealings:

  • no bribery or unethical practices
  • no conflicts of interest
  • recording all business transactions and submitting them for audit.


Unless absolute confidentiality is required, we’re committed to communicating in an open, factual and timely way.

Copyright © 2015 Almadina Misurata Paints. All Rights Reserved.